A New Business Strategy for a Changed World

In the aftermath of the coronavirus, there will be companies that struggle to survive and companies whose leaders find a way forward. But one thing is clear. Every organization should define their fundamental strategies and be precise in planning and execution. They must begin by asking the hard questions.

Are we ever going to get back to normal?

From the CEO to the frontline worker, to the stockholder and consumer, nobody knows when business will return to normal, or what that normal will look like. What will happen to businesses when restrictions lift, borders open and the fear of the virus lessens? Smart leaders need to prepare for a future they can’t quite imagine.

Here’s how to get started…