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The senior leaders of a software company sought help with their communications strategy. They wanted more cohesive messaging and a more distinct voice, both internally and externally—from executive and HR communications to messaging by their product and customer service teams.
We worked with the client to clarify its communications strategy, tone, voice and other key considerations. We built a framework for the firm’s new communication resources and provided guidelines for generating communications for different audiences and purposes, but with a unified voice and messaging.
Our ability to provide strategic third-party guidance was instrumental in helping the company clarify and refocus its communications strategy, and the internal communications team learned strategies to become more responsive and resourceful.