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A cloud software company sought our help to transform its marketing organization into a full buying center orientation. This required a new way to plan and prioritize work, new processes for getting work done, and a redefinition of roles to align with business goals.
Transforming the marketing organization into a full buying center required us to create strategic communications and change management plans. This involved gathering input from key stakeholders and assessing the state of current and future operations.
As a result of the thoughtful approach to the marketing team’s transformation, employees experienced a renewed sense of community, engagement and purpose. Those affected by the new model readily adopted it, which ultimately drove the desired alignment across the business.