Engaging Acquired Employees with Pulse Surveys

While mergers and acquisitions can provide benefits such as cost savings, increased market share, and talent acquisition, they can also create challenges for both the acquiring company and the employees of the acquired company. Pulse Surveys are a powerful tool that will give you vital insight into your organization and how best to proceed through an acquisition from an employee perspective.

Discover the benefits of conducting pulse surveys for newly acquired employees.


In today’s fast-paced business environment, mergers and acquisitions are becoming increasingly common. While these transactions can provide benefits such as cost savings, increased market share, and talent acquisition, they can also create challenges for both the acquiring company and the employees of the acquired company.


Understanding the Benefits of Pulse Surveys for Acquired Employees

Going through a merger or acquisition can be an unsettling time for employees. They may be unsure about their job security, their role within the company, and the changes that are taking place. This can lead to feelings of anxiety, stress, and even resentment. However, there are steps that companies can take to ease the transition for employees—one of these steps is to conduct pulse surveys.


How They Provide Value

These surveys are short, frequent questionnaires that allow employees to provide feedback anonymously. By asking for feedback in this way, companies can gain valuable insights into the thoughts and concerns of their staff. Here are three ways that they provide value to employees:


Giving Them a Voice

For acquired employees, pulse surveys can be particularly valuable. These employees may feel like they are in a state of limbo, unsure about their future within the company. Pulse surveys can help to address these concerns by providing a platform for employees to voice their opinions and feel heard.


Providing Stability

Furthermore, pulse surveys can provide a sense of stability during a time of upheaval. By demonstrating that the company cares about the opinions and well-being of its employees, acquired staff can feel more connected to the organization and less anxious about the changes taking place.


Improving Onboarding

By asking specific questions about their experience during the first few weeks on the job, businesses can identify areas where improvements can be made to ensure a smoother transition for new employees.


Targeting Organizational Improvement

Another benefit of pulse surveys is that they can help to identify areas where improvements can be made. By analyzing the feedback received from employees, companies can pinpoint specific issues that need to be addressed. This can lead to changes in policies, procedures, and even company culture, which can ultimately benefit both employees and the organization as a whole. It can also help businesses determine whether their efforts are being well-received by employees and make adjustments if necessary.


Regular Touchpoints

Another advantage of pulse surveys is that they can be conducted on a regular basis, allowing businesses to track changes in employee attitudes and satisfaction over time. This can help identify trends and patterns that may not be immediately apparent, allowing businesses to take proactive steps to address any issues that arise.


By providing a platform for employees to share their opinions and concerns, companies can gain valuable insights into the thoughts and feelings of their staff. This can help to create a smoother transition for employees, and ultimately benefit the organization as a whole.



It’s important to note that while pulse surveys can be a valuable tool for businesses, they should not be the only source of feedback. In-person meetings, one-on-one conversations, and other forms of communication should also be encouraged to ensure that employees feel heard and valued. In conclusion, pulse surveys can have a significant impact on the satisfaction, engagement, and productivity of acquired employees. By providing a regular opportunity for feedback, businesses can identify potential issues, improve the onboarding process, and track changes in employee attitudes over time.


Crafting Effective Pulse Surveys

Acquiring a company can be an exciting time for any business, but it can also be a challenging one. Of course, in order to achieve the benefits of pulse surveys, companies must ensure that their pulse surveys are effective. This starts with crafting survey questions that are clear, concise, and relevant to the employees being surveyed.


Be Specific

It’s important to ask questions that will provide meaningful insights into how employees are feeling and to avoid questions that are too vague or general.


Practice Consistency

Another key factor to consider when crafting pulse surveys for acquired employees is the timing and frequency of the surveys. For employees who have just been acquired, it may make sense to conduct surveys more frequently in the early stages of the acquisition process, when employees are likely to be experiencing the most uncertainty and anxiety. As the transition progresses and employees become more settled, the frequency of the surveys can be reduced.


Communicate Objectives

It’s also important to communicate the purpose of the surveys to employees. Let them know that their feedback is valued and will be used to improve the workplace culture. This can help to increase participation rates and ensure that the survey results are as accurate and helpful as possible.


Engage Other Methods

In addition to pulse surveys, companies can also take other steps to support their acquired employees. This might include providing additional training or resources to help employees adjust to the new company culture, or offering opportunities for employees to provide feedback and suggestions in a more informal setting.


By taking these steps, companies can help to ensure that their acquired employees feel supported, engaged, and valued during the transition process. This can lead to a smoother transition, higher employee retention rates, and a stronger, more cohesive workplace culture in the long run.


Establishing a Schedule

In order for pulse surveys to be effective, they must be conducted in a timely and regular manner. This is where establishing a survey schedule comes into play. When creating a pulse survey schedule, it is important to consider these factors:


Determining Frequency

First, you will need to determine how frequently surveys will be distributed. This will depend on a variety of factors, including the size of your company, the complexity of the acquisition process, and the overall pace of change within your organization.


Determining Distribution Timing

Once you have established a frequency for your surveys, you will need to determine when they will be distributed. Will you send them out on a quarterly basis, or will you distribute them more frequently, such as on a monthly or even weekly basis?


Analyzing Your Results

Finally, you will need to determine when survey results will be analyzed and acted upon. This is perhaps the most important step in the process, as it ensures that employees feel like their feedback is being heard and valued.


By establishing a pulse survey schedule for acquired employees, companies can help ensure that their employees feel valued and supported during times of change. This can lead to increased employee engagement, improved job satisfaction, and ultimately, better business outcomes.


Results Analysis

Once pulse surveys have been conducted, it’s important to analyze the results carefully. This can help businesses identify patterns or themes that emerge from employee feedback and can help them develop targeted strategies for improving the employee experience.


Establishing Action Items

For example, if several employees mention feeling disconnected from the company culture, a business might consider hosting team-building events or offering more opportunities for employees to socialize and get to know one another.


Sharing Results

It’s also important to share pulse survey results with employees. This can help them understand that their feedback has been taken seriously, and can also help build trust between employees and management. When employees feel like their opinions are valued, they are more likely to be engaged and invested in their work.


Knowing Transparency vs. Confidentiality

However, sharing survey results can be tricky. It’s important to strike a balance between transparency and confidentiality. While it’s important to be open with employees about the results, it’s also important to protect the privacy of individual respondents. One way to do this is to share the results in aggregate form, without identifying specific individuals or departments.


Looking Beyond the Numbers

Another important consideration when analyzing pulse survey results is to look beyond the numbers. While quantitative data can be helpful in identifying trends, it’s also important to pay attention to the qualitative feedback provided by employees. This can provide valuable insights into the specific issues that are affecting employee morale and engagement.


In conclusion, pulse surveys are a valuable tool for businesses looking to understand how their employees are feeling during times of change, such as after an acquisition. By analyzing the results carefully and sharing them with employees, businesses can develop targeted strategies for improving the employee experience and building trust with their staff.


Discovering Opportunities for Improvement with Pulse Surveys of Acquired Employees

As managers review pulse survey results, they should be looking not only for areas that require immediate attention but also for broader trends or opportunities for improvement. For example, if many acquired employees express a desire for more flexible working arrangements, the company may want to explore ways to implement a more flexible work policy.

By taking a proactive approach to address employee concerns and needs, companies can demonstrate a commitment to their employees’ well-being and enhance the overall success of the merger or acquisition.


Achieving Maximum Impact with Pulse Surveys of Acquired Employees

To achieve the maximum impact with pulse surveys of acquired employees, companies should approach these surveys as a long-term investment rather than a one-time solution. By continuing to conduct pulse surveys over time, companies can track progress and identify trends in employee satisfaction and can continue to develop targeted strategies for improvement.


Utilizing Pulse Surveys to Manage Change with Acquired Employees

Ultimately, pulse surveys are an invaluable tool for helping companies manage change during the acquisition process. By giving employees a voice in the process, companies can create a more positive and engaged workforce that is better equipped to adapt to the challenges and opportunities that arise from company mergers and acquisitions.

Click here to learn more about how we can assist you with effective strategies like pulse surveys and beyond.




Author / Editor

Laura Queen

Partner, Human Capital Solutions

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