Operationalizing Branding Efforts
We are experts at operationalizing branding efforts across a company, including:
• Project Management for rolling out re-branding initiatives
– Internal & external launch
– Company, solution or product rebranding
– Change Management
– Risk Mitigation Plans
• Executive re-branding communications
• Employee re-branding communications
• Employee re-branding training – ensuring your brand is understood
– Help apply the new branding tools to tell the story
– How to talk about the rebranding
– Key differentiation points
– Create the emotional connection to the brand – more engaged, more energized
– Training materials and reference documents
– Brand games, quizzes, contests
• Internal Brand Ambassador programs – key influencers
• Developing internal branding reference portals
• Measuring & Reporting
Benefits
• On Time Delivery and Launch
• Ensure that the brand is clearly and consistently communicated
• Apply the messaging platform
• Re-focuses our strategy to the right targets
• Strengthens our value proposition
• Tell our story in a clear and powerful way
• Focus on Brand Loyalty
Experience
Marketing Rebranding – IT Services Management company
• 8 months project rebranding omni-channel digital marketing including logos, messaging, graphic design, and assets for the web, Eloqua and more.
WW Partner Program Rebranding for a Big Tech technology company
• 12-month project rebranding and launch new WW Partner Program including designs, collab and dashboard sites, new policy, processes and templates and new assets.
Corporate Rebranding for Global Leader in Hybrid Cloud based Services
• 18-month project rebranding of company including look and feel, messaging, graphic logos, throughout all marketing organization and digital marketing operations.
